Sexuality and Relationships Research Proposal Example | Topics and Well Written Essays - 750 words

Sexuality and Relationships - Research Proposal Example This is why learning about sexual relationships is important (Hibbert 9). I would like my instructor and classmates to get to know all my findings and be well aware and informed of the matters that concern sexual violence, suicide and homicide. These acts happen frequently and most of them never reach the attention of the relevant authority (Levers 357). Cases of suicide, violence and even homicide are on the rise especially among couples and romantic partners. This wave has touched all people who have achieved their puberty and are sexually active. To make the matter worse, it is very rampant in homes, families with children; even these children in one way or another become victims of the consequences associated with such violence and deaths. Kids from such families are usually associated with bad behaviors and characters, psychological problems and even violence. The wars and raging emotions that arise in such families affect the kids directly, leading to other forms of bad social situations related to bad parenting, stress and trauma. Research Focus Sexuality increases acts of violence, suicide and homicide in relationships. Through this research, I seek to know why love/sexual relationship would lead to one’s own destruction. My research questions are: Why are the cases of violence, suicide and homicide more rampant among the persons involved in sexual relationships? Most of these partners are in love and have stayed together for years. This should create a stronger understanding and tolerance to each other. Why then do they fight and murder each other? In families, how does it actually interfere with the normal development milestones of their children? This research will seek to find out how sex induces violence, suicide and homicide among partners, and to figure out how the duration of the relationship becomes a factor in this and, to provide knowledge of how these acts negatively impact the children that find themselves born in the affected famili es. There is a need for increased monetary support for psychosexual studies (Kearney and Alison 697). This research involves and targets the sexually active individuals who are above the age of 18. Carrying it out during the convenient hours when everyone is at home and free would enhance accuracy since it will involve personal approaches. Therefore, its schedule is set only during the weekends and holidays. This time limitation stretches the aggregate time for the whole research to a minimum of 9 months. To save time and funds, I will collect data from 3 neighborhoods, 2 colleges and 5 universities since much female sexual coercion occurs on campuses (Duncan 107). Learning institutions make an indispensible part of this research. Across the United States, dating violence is very rampant in higher learning institutions with 9% men and 15% women victimized (Levers 357). I will collect data from about 100 spouses randomly chosen and about 200 individuals. It will cover a specific regi on, areas of a common county where other factors such as culture and lifestyle preferences will extensively remain constant. This will eliminate impurities from other social aspects to achieve a more honest outcome. Sexual relationship is a crucial social and procreation tool, but the violence and deaths it induces spoil the entire beautiful picture. Positive interactions are important

Literature Essay Example | Topics and Well Written Essays - 1000 words - 1

Literature - Essay Example The point of view literary device in the story is crucial in deciding the perception and stance of the story as it progresses (Dupriez 29). This is a strong influence in determining the overall tone of the story. The author switches point of view a couple of times. At some point, it will be of one of the slaves, and then it switches to the master of the plantation (Murphy 97). This way, the readers are able to take a look into the person's mind and understand their feelings and thoughts better. For example, in Chapter 7 where Eliza is trying to escape and save her child, the narrative is in her point of view: She wondered within herself at the strength that seemed to be come upon her;...and every flutter of fear seemed to increase the supernatural power that bore her on, while from her pale lips burst forth, in frequent ejaculations, the prayer to a Friend above,—â€Å"Lord, help! Lord, save me!†. (Perkins 381) After several paragraphs, the point of view shifts to other characters. Stowe writes â€Å"Andy looked up innocently at Sam, surprised at hearing this new geographical fact, but instantly confirmed what he said by a vehement reiteration† (Perkins 387). Such strategy makes the lines more personal, and provides the readers with a reading experience that makes them understand each person independently. The imagery literary device in the story helps readers create mental pictures of scenes in the story which helps them experience the events more vividly (Dupriez 32). Imagery plays a crucial part in providing mental sketches of important events and scenes such as the deaths of each slave or even the Shelby mansion (Murphy 99-100). This is also evident in the dramatic scene in Chapter 7 where Eliza is running away. The imagery in this scene helps the readers experience the dread, worry, and fear that Eliza is feeling that very moment. ...the bare thought of putting him out of her arms made her shudder, and she strained him to her bosom wit h a convulsive grasp as she went rapidly forward. (Perkins 381) Imagery is used on several parts of the novel. Another example is in showing the experiences a slave endures at the hands of a cruel master. In Chapter 40, Stowe writes â€Å"Legree stood aghast, and looked at Tom; and there was such a silence that the tick of the old clock could be heard, measuring, with silent touch, the last moments of mercy and probation to that hardened heart† (Perkins 396). The reader can almost feel the deafening silence as the slave waits for his Master's reaction. The foreshadowing literary device (Dupriez 19) is seldom used in this novel, but when used, it is in such a powerful manner that makes the readers dread for what they are sure is about to happen (Murphy 105). For example, in Chapter 40 again, Stowe writes â€Å"It was but a moment. There was one hesitating pause,—one irresolute, relenting thrill,—and the spirit of evil came back, with sevenfold vehemence;† (Perkins 396). Readers can immediately feel that despite the hesitation, the quiet moment of reluctance, the comeback of evil will bring Tom something that is even more dangerous, and even fatal. Furthermore, foreshadowing is evident in this line â€Å"Like his Master, he knew that if he saved others, himself he could not save; nor could utmost extremity wring from him words save of prayer and holy trust† (Perkins 397). Here, readers are made to see the eventual fate that

Australian Women Workforce Participation and Childcare from 5 to 12 Research Paper

Australian Women Workforce Participation and Childcare from 5 to 12 - Research Paper Example In this case; the research question will be; what is it to be a woman with childcare responsibilities while working in the social market? Presently, there is no appropriate literature that can improve our understanding of the experiences of women with both family and childcare responsibilities. It is because the knowledge on the experience presently is from the minor evidence of unguided past research and other prevailing practices. Thus, the inquiry process starts with the knowledge gap presented by the prior misguided research on the issue at hand. Women point of view may be that they provide quality services to the social work despite pressure from the childcare responsibilities. Hence, following that there is no evidence to support this view, an original research might contrast their opinion. Therefore, this methodology focuses on idiographic. Its objective is to provide insight into how women in the social works make sense in the phenomenon or if they effectively contribute to a ccomplishing their responsibilities. The methodology is appropriate because it relates to the experiences of some individual’s significance like life events or an important relationship development (Hays & Singh, 2012). Interpretive phenomenology is significant in the fact that it helps in understanding the people’s lived experiences and establishes the everyday phenomena’s meanings in their lives, ideas and thoughts. Observations or interviews can generate a rich description of the individual’s lived experiences and providing a substantive data in identifying the key metaphors and main themes of the events and the phenomena in question.

Statistics Executive Summary Essay Example | Topics and Well Written Essays - 1000 words

Statistics Executive Summary - Essay Example Consequently, the small and medium entrepreneurs have to make hard struggle to increase the popularity of their products. The same is applied with the management of the restaurant under study, which aims to launch a comprehensive market research, in the light of which it could devise its strategic plan and implement it in urban and suburban areas. Though the research conducted for the market plan of the restaurant is limited one and discusses only few aspects, yet the given data draws out few aspects of the business plan of the restaurant, which have been analyzed as under: Data Analysis: The given sheet reveals the very fact that the data has been gathered from urban and suburban areas, where the administration aims to improve its already launched food services for the customers. Column A of the given data shows that one hundred and one locations have been selected for marketing purposes, out of which fifty one locations have been taken from urban areas, while the remaining fifty locations have been preserved for suburban areas for the restaurant under study. Column B shows mixed response from both the given locations regarding the food being offered by the restaurant. According to the given data the food is preferred by the visitors with the mean 19.33 in urban category, while the mean for the suburban category is 20.54. It proves the very reality that food of the restaurant is comparatively more popular among suburban population than the urban population. Since the main purpose of the people for visiting the restaurants is to get some food in order to satisfy their hunger, they want to go to such a place where there is peace, calm and tranquility as well as the services offered to them are satisfactory ones. The companies, organizations and entrepreneurs have to introduce new and novel services in a situation of perfect competition

Job application Essay Example | Topics and Well Written Essays - 250 words

Job application - Essay Example My leadership qualities have always made me succeed in all projects that I have taken so far, and I am proud to say that I can be an effective worker for your teams on the basis of my personal capabilities. The chief personal quality that I possess is that I can effectively communicate with the customers, due to which they rely on me, and come back to the company again and again. For me, efficient business communication is the key to organizational success. The second quality that I possess is that, I like working in teams, and do not feel uncomfortable working with my partners. I believe that a good team worker should be compromising and helpful toward other team members. My third quality, which is very important in professional field, is that I am very proficient in computer usage, especially in MS Word, Excel, and PowerPoint. Hence, relying on my personal and professional capabilities, I believe that I am best suited for this

Planimetric Maps Essay Example for Free

Planimetric Maps Essay A planimetric map presents only the horizontal positions for the features represented. It is distinguished from a topographic map by the omission of relief, normally represented by contour lines. Sometimes, it is called a line map. Topographic Map. A topographic map portrays terrain features in a measurable way, as well as the horizontal positions of the features represented. The vertical positions, or relief, are normally represented by contour lines on military topographic maps. On maps showing relief, the elevations and contours are measured from a specific vertical datum plane, usually mean sea level. Photomap. A photomap is a reproduction of an aerial photograph upon which grid lines, marginal data, place names, route numbers, important elevations, boundaries, and approximate scale and direction have been added. Joint Operations Graphics. Joint operations graphics are based on the format of standard 1:250,000 medium-scale military topographic maps, but they contain additional information needed in joint air-ground operations. Along the north and east edges of the graphic, detail is extended beyond the standard map sheet to provide overlap with adjacent sheets. These maps are produced both in ground and air formats. Each version is identified in the lower margin as either joint operations graphic (air) or joint operations graphic (ground). The topographic information is identical on both, but the ground version shows elevations and contour in meters and the air version shows them in feet. Layer (elevation) tinting and relief shading are added as an aid to interpolating relief. Both versions emphasize airlanding facilities (shown in purple), but the air version has additional symbols to identify aids and obstructions to air navigation. Photomosaic. A photomosaic is an assembly of aerial photographs that is commonly called a mosaic in topographic usage. Mosaics are useful when time does not permit the compilation of a more accurate map. The accuracy of a mosaic depends on the method employed in its preparation and may vary from simply a good pictorial effect of the ground to that of a planimetric map. Terrain Model. A terrain model is a scale model of the terrain showing features, and in large-scale models showing industrial and cultural shapes. It provides a means for visualizing the terrain for planning or indoctrination purposes and for briefing on assault landings. Military City Map. A military city map is a topographic map (usually at 1:12,550 scale, sometimes up to 1:5,000), showing the details of a city. It delineates streets and shows street names, important buildings, and other elements of the urban landscape important to navigation and military operations in urban terrain. The scale of a military city map depends on the importance and size of the city, density of detail, and available intelligence information. Special Maps. Special maps are for special purposes such as trafficability, communications, and assault maps. They are usually in the form of an overprint in the scales smaller than 1:100,000 but larger than 1:1,000,000. A special purpose map is one that has been designed or modified to give information not covered on a standard map. The wide range of subjects that could be covered under the heading of special purpose maps prohibits, within the scope of this manual, more than a brief mention of a few important ones. Some of the subjects covered are: * Terrain features. * Drainage characteristics. * Vegetation. * Climate. * Coasts and landing beaches. * Roads and bridges. * Railroads. * Airfields. * Urban areas. * Electric power. * Fuels. * Surface water resources. * Ground water resources. * Natural construction materials. * Cross-country movements. * Suitability for airfield construction. * Airborne operations. If military maps are not available, use substitute maps. The substitute maps can range from foreign military or commercial maps to field sketches. The NGA can provide black and white reproductions of many foreign maps and can produce its own maps based upon intelligence. Foreign Maps. Foreign maps have been compiled by nations other than our own. When they must be used, the marginal information and grids are changed to conform to our standards, if time permits. The scales may differ from our maps, but they do express the ratio of map distance to ground distance and can be used in the same way. The legend must be used since the map symbols almost always differ from ours. Because the accuracy of foreign maps varies considerably, they are usually evaluated in regard to established accuracy standards before they are issued to our troops. Atlases. Atlases are collections of maps of regions, countries, continents, or the world. Such maps are accurate only to a degree and can be used for general information only. Geographic Maps. Geographic maps provide an overall idea of the mapped area in relation to climate, population, relief, vegetation, and hydrography. They also show the general location of major urban areas. Tourist Road Maps. Tourist road maps are maps of a region in which the main means of transportation and areas of interest are shown. Some of these maps show secondary networks of roads, historic sites, museums, and beaches in detail. They may contain road and time distance between points. The scale should be carefully considered when using these maps. City/Utility Maps. City/utility maps are maps of urban areas showing streets, water ducts, electricity and telephone lines, and sewers. Field Sketches. Field sketches are preliminary drawings of an area or piece of terrain. Aerial Photographs. Aerial photographs can be used as map supplements or substitutes to help you analyze the terrain, plan your route, or guide your movement.

Case Study Report For Tyrrells Potato Chips Marketing Essay

Case Study Report For Tyrrells Potato Chips Marketing Essay Tyrrells Potato Chips has had a big success in Britain since 2002. In 2002, Will Chase find the best production method for the special chips of Tyrrells Potato Chips. 8 years later, Tyrrells Potato Chips has attracted a lot of fans. Tyrrells Potato Chips also kept its profit increase the 8 years. In the report, I will try to find the best way for Tyrrells Potato Chips to develop new customers without either changing or losing the perception of it products coming from a Herefordshire farmer. I will give a marketing strategy and some actions to develop the long term customer relationship. I will try to explain the success of Tyrrells Potato Chips in a declining potato crisp market. I will also explain the relationship marketing of a declining potato crisp market and I will finally try to give a plan for Tyrrells Potato Chips for its communications tools to develop new customers. How to develop and grow its customer base amongst customers from the higher social grades, without either changing or losing the perception of it products coming from a Herefordshire farmer? I have see the website of Tyrrells Potato Chips and learned the process of the production of the chips. The success, for Tyrrells Potato Chips, I think is the sustainable development of the chips. Will Chase has found the best soil, the best weather to grow potatoes. He also knows the expertise of making the healthiest chips. Meanwhile, he has the cycle system of making use of the used water. This is the most attractive points for the customers. One is that the chips are specially made, in a more flavor and healthier way. The other one is that Tyrrells Potato Chips has the sustainable development plan. The whole process of making seed to food all has the sustainable principle. Since people are becoming more and more interested in environmental protection and sustainability, sustainable development of a company is a very good example to attract more customers. From the above discussion, I have an idea that Will Chase can find a place to grow potatoes. This place has the same conditions as in Herefordshire farmer. Then there are nice weather, water, soil and nearby facilities that can help Tyrrells Potato Chips to deliver. There are many places in Britain that has nice weather for plants. There are several ways to find the best places. Firstly, find the place that can grow the same potato in Tyrrells Potato Chips. Will Chase can find Tyrrells Court Farm, so he can find another Tyrrells Court Farm. This is quite possible. Secondly, there are different kinds of potatoes, so to find a place that can grow another kind of potato, and can make the same effects as Tyrrells Potato Chips is a very good choice. This is also a way for Tyrrells Potato Chips to develop more different products. If we use the first way of find another Tyrrells Court Farm, Will Chase can set up another Tyrrells Court Farms in all Britain or other countries. This method is called the copy of Tyrrells Court Farm. So the development plan of Tyrrells Potato Chips is to copy the same mode in the town. For example, after detailed research and experiment, Will Chase find Tyrrells Court Farm NO.2 in a place in Britain. The first step for him to do is try to promot for the products in the region and do a market research. If the market test is good, then he needs to try to set up the factory and at the same time set up new stores in the nearby places. The growing process of the stores and the factory is almost like Tyrrells Court Farm and its nearby stores. This is like the copy of the whole mode in London, and there will be more different regions. If Will Chase use the second method, there are more risks. He needs to spend much more on research and development of new products. The problem will be find the same potato seed and the nice growing environment and at the same time keep the tradition of healthy and sustainability of Tyrrells Potato Chips. But this method can give more fresh ideas to Tyrrells Potato Chips. New ideas can have more influences on development of Tyrrells Potato Chips. This is also workable, especially in other countries. Because different countries has different growing environment for different potatoes. This method can help Will Chase set up some new regions in places with different weather, soil and natural environment. The above two methods can be used together. This can maintain the customer of wealthier and old customers. I suggest that Tyrrells Potato Chips should use tailor-made marketing strategy to attract more high social class customers. Tailor-made strategy means that for different big customers, if they order a certain quantity, there can special chips for them. This can increase the interest of high class customers. Young people and those middle-aged people love to show themselves and be different. This tailor-made strategy is a good way to attract more customers, not only old and wealthier people. If the idea can attract them to learn more about Tyrrells Potato Chips, they will like to eat Tyrrells Potato Chips because Tyrrells Potato Chips show their special social status, their care about the environment and their care about their health. What specific sales strategy and structure might Tyrrells Chips employ eventually, to further develop long term customer relationship and equally long term value with its customers? No matter what sales strategy Tyrrells Chips choose, one important thing is find the right market and find the right customers. Right now Tyrrells Chips has mainly old and wealthier customers, and in order to expand customers, the high social class is a target. The trend of a healthy and sustainable Tyrrells Chips is right choice. The history of potato chips have show the life change of British people. People love the flavor of potato chips. But later they found it unhealthy. Potato chips make people become fatter and fatter. Obesity becomes a serious problem for people, either old or young. As edited by BBC, the trend for healthier chips and crisps is the future way for potato chips industry (online). The supplies of healthy and sustainable potatoes are solved by choosing the right place as the Tyrrells Court Farm. Use the same production method or come new methods, the products are ready for customers. Later is the problem of sales and marketing team. The key for Tyrrells Chips is to develop long term customers and keep good relationship with them. Thus I suggest a relationship marketing for the old customers and tailor-made marketing for new young and middle-aged customers. Tyrrells Chips is a high brand. People buy its healthy and sustainable products as well as the services. Thus the branding activities are more important. Thus in sales and marketing function, marketing will be more important. Below will be the simple sales and marketing structure for Tyrrells Chips. In a region, there is one Farm provide potatoes, and different shops or supermarkets that sell Tyrrells Chips. Relationship marketing team is for the retention of old customers and introducing more new customers. Tailor-made marketing strategy is for expansion of new customers. Relationship marketing and tailor-made marketing should work closely with each other, because as pointed out in book Relationship Marketing for Competitive Advantage- winning and keeping customers, the referral of new customers from old customers are quite important and the relationship marketing lies more on the old customers. Sales team and support team are for the direct communication with customers. One Region with one Farm Relationship Marketing Tailor-made Marketing Sales Team in different stores or different channels Support Team including service team Relationship marketing is a method that can increase 50% customers without increase budget, according to Laura Lake (online). Nowadays more and more companies are competing with each other to win more customers, but not every one of them try to retain their customers. Customers give up buying the products because they felt the price was too high or unfair, they had an unresolved complaint, they took a competitors offer, or they left because they felt they are not cared (Laura Lake, online). Thus these are the keys for Tyrrells Chips to maintain good relationship with the old customers. Whats more, old customers can also bring new customers to the company and also become fans of Tyrrells Chips. It is almost like the mode of Amway products, but the real business is not the same. In this way, there will be more and more old and wealthier customers. Tailor-made marketing is new marketing method. Mars is a very big candy company. It has the tailor-made service for different customers. For example, Mars provide big corporations with special design candies for any use or weddings of different people. People can design by themselves or just choose some of the designs. The result is that Mars has really kept the high social class customers. These customers include some big companies and some people from a higher social class. Tyrrells Chips can also use the same methods. Healthy and sustainable chips are still the topic for Tyrrells Chips, but people can choose different healthy and sustainable way of eating chips. Each shop can open the tailor-made service stop and give ideas to different people. At the same time, e-marketing is a must. Since mobile phone and internet are the main tool for young and middle-aged people, to use e-marketing will be a nice choice. Relationship marketing, tailor-made marketing and a team with good service is my suggestion for the sales strategy and sales structure for Tyrrells Chips. And this will be a good way to maintain old customers and development new long-term relationship with different customers. 3. Critically evaluate the success to date of Tyrrells Chips in a declining potato crisp market. In the history of potato chips, it is the cause of obesity for people. Since 1950s, people became interested in this kind of oil food. All these years, people have found this led to obesity. And recent years people become not like potato chips because of health problems. Young people are quite influenced by potato chips and old people also. Walkers are todays market leaders in the UK, with sales topping an amazing 180million (BBC, online). But after the crazy of chips, people become realized the importance of health. Thus since last decade, there was a declining in potato chips market. But the trend for potato chips is always healthy. Will Chase succeeded because he has take the chance to develop individual and public healthy potato chips. Firstly, the chips made by Tyrrells Chips is healthy. Will Chase has the best farm to grow the potato seed. The best weather, the best soil, the best people take care of the plants. Then Will Chase has the best method to produce chips. His process was simply to cut the potato thicker so that it retained more potato flavor, kept its natural juices and natural starch. In the frying process the chip absorbed much less oil so produced a much healthier product. Finally, because of the near distance between customers and the farm, these chips are the fleshiest. This whole process has made sure the healthy chips. And Will Chase has made this known to every customer, thus it is quite popular among customers. Secondly, Will Chase has the sense of a sustainable company development. Will Chase quite concern the sustainable development. He has the cycle system in the farm to make good use of some used things, like soil, water, etc. All these chips are hand-made. This saves the energy of machines, which is quite sustainable. At the same time, Will Chase held many activities with different customers to promote the idea of sustainable development (see from the website of Tyrrells Chips). Will Chase make people feel the importance of protecting the earth. The biggest success of Tyrrells Chips, I think, is the right marketing way relationship marketing. Will Chase has attracted the wealthier and old people. These customers are quite loyal to their brands. Since old people are attracted, young people will feel more like it. Will Chase also has the long-term customer strategy. To develop Tyrrells Chips is also a long-term thing. Thus Will Chase try to hold all the old customers and try to develop more customers through these customers. This relationship marketing really helped Tyrrells Chips to be high-end brand with a very good concept, healthy and sustainable. This kind of marketing cause less money but receives much more effects. However, more and more chips companies are competing for the healthy chips market, and some of them also produced some new brands. Will Chase should be quite clear about the fast decisions he needs to take. Because there will be more and more healthy and sustainable chips made by other factories. Tyrrells Chips also have developed different taste to meet different customers needs. Tyrrells Chips is doing well right now, with different tastes and different packages. The next step for Will Chase to decide is to find the right track for Tyrrells Chips, not just expansion of customer. To maintain a long-term relationship with different customers is much more important. Tyrrells Chips relationship marketing and its importance Tyrrells Chips succeeded in providing healthy and sustainable chips to the group of wealthier and old group, and this success is due to the relationship marketing. Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. (Wikipedia) In other words, relationship marketing focuses more on the long-term value of customers. And by using the customers, they can introduce more and more customers. It is reported that companies can increase their 50% sales through the long-tern customers. And at the same time they dont need to add any cost to their products. The declining of the chips market during the recent years. People are seeking some ways of new chips. Traditional mass production of chips can not meet the needs because people think that machine-made chips are fat, oily and not healthy. Mass produced chips aim at the common majority of people, thus to use a general marketing strategy is OK. But Tyrrells Chips has the concept of healthy from seed to product, thus it is special for some group of people. And since Will Chase is very pay attention to sustainable development, Tyrrells Chips in fact is a high-class chips. All in all, the product orientation of Tyrrells Chips thus needs a special marketing. Relationship marketing is a good choice. Firstly, relationship marketing for Tyrrells Chips can give Tyrrells Chips a higher-level brand. When customers get to know Tyrrells Chips, the first impression is that Tyrrells Chips is totally different from other chips. Tyrrells Chips is healthy from seed to product, Tyrrells Chips is hand-made, Tyrrells Chips is sustainable because it has the sustainable development system. And the most important is that Tyrrells Chips has wealthier and old customers. In other words, when old and wealthier people praise Tyrrells Chips, Tyrrells Chips is in fact very good. This is very useful when Tyrrells Chips want to expand its customer to another group. Secondly, customers referral shows the super quality of Tyrrells Chips. Amway has the traditional direct marketing strategy, and only people who know has the access to its products can buy their products. Thus Amway has a very good reputation among customers. Just imagine, if your good friend strongly recommend a product to you, and you really are in need. Will you buy it? The answer is YES. This is also the same with Tyrrells Chips. In 5 Steps to Relationship Marketing Success, the core for the relationship marketing is to set your mind at your customers, and as an expert, give any services or consultancy to your customers to meet their needs. In other words, services in relationship marketing is quite important. That is also why most of the sales people would like to keep a good touch with their key customers. Because keeping good relationship with old customers can bring more business. This is also the principle of develop new customers based on your 20% key customers. 5. New marketing communications tools that can help expanding customers for Tyrrells Chips There are many new marketing communication tools to choose. But for Tyrrells Chips, the marketing strategy is relationship marketing and tailor-made marketing, thus the tools cannot like the traditional tools, like newspapers, TV, internet, etc. and there cannot so massive advertising. The new marketing strategy should also be sustainable and use the least media to achieve the most effect. Firstly, in order to attract more and more young and middle-aged customers, internet is a must tool. Tailor-made services can really attract those customers. So to publish the tailor-made service of Tyrrells Chips on some high-class websites, like some forum, some personal on-line community for people from the same field. The key selling point of Tyrrells Chips is healthy and sustainable, and approved by most of the old generations. Secondly, there can be some on-line forums for customers to communicate with each other. This is a good way for old and new customers to communicate, and is also a good way to develop new customer. The forum can improve the number of long-term customers and form a good environment of passing the healthy and sustainable ideas to new comers. Finally, there should be on-line satisfactory surveys for customers. One way to retain long-term customers is to give more care to them and ask them for any improvements (Laura Lake, online). Secondly, high-end magazines is a choice. Since the target customers are high social class people, to publish some passages on some high-end magazines will be very good. The content of the passages can be simply an attractive poster of Tyrrells Chips, some interview with old customers, or interviews with employees of Tyrrells Chips, or even an exclusive interview with Will Chase. Anything that can help readers know the healthy and sustainable of Tyrrells Chips can be used in the magazines. For example, they can buy one page poster from Financial Times, and the poster should be attractive and at the same time expressing the healthy and sustainable sense of Tyrrells Chips to the readers. Finally, different events can help Tyrrells Chips to introduce more customers by the old customers. All these events can be introduced by one old customer with another new customer. As for the form of events, I have two suggestions. The first form is DIY Chips Days. Since Tyrrells Chips has the tailor-made marketing strategy, to hold DIY Chips Day is a must. This event want to increase more customers by old customers. DIY Chips Day will attract more young people and middle-aged people with their families. Whats more, to learn the making process of Tyrrells Chips is also a very good way to learn the healthy and sustainable of Tyrrells Chips. This is a good method to develop more and more long-term customers. Another form is to hold more and more sustainable events. Since the world is becoming more and more interested and care the global warming issue, to co operate with customers to work for the earth is a good idea. There are many choices for the sustainable events. Organize a profes sional meeting about the global warming, make a event of planting trees in the morning, plan an activity to pick up trashes in the open air with students, work with any non-governmental organizations in their activities. The best way is to work with different NGOes to organize more and more sustainable events. The core is also introduce more and more new customers by the old customers. Different marketing tools can have different effects on the expansion of customers. But the principle for Tyrrells Chips is that they never forget about their healthy and sustainable principles. With this healthy and sustainable principle, Tyrrells Chips can succeed in the expansion of markets. In conclusion, the real success of Tyrrells Chips lies in the principles of Will Chase, healthy and sustainable chips. Healthy has caught the main trend of the chips development. Sustainable development has caught the whole worlds attention. Nowadays more and more companies and organizations are paying more attention to sustainable development because of the global warming. The biggest success would be the relationship marketing and try to earn the like of old and wealthier people. Wealthier and old people accept the chips, more and more young and middle-aged people will eat Tyrrells Chips. because old people are more focusing on the health of chips. thus the later marketing strategy for Tyrrells Chips would be easier. Tailor-made marketing and sustainable events can help in attracting more and more long-term customers. E-marketing and mobile marketing can help branding to more and more readers. However, since Tyrrells Chips is doing in quite a limited region, more and more competito rs will also look on this market. As a result, this is only the beginning of new chips era. Will Chase need to have more actions more quickly and rightly so that no other competitor can compete with Tyrrells Chips. Relationship and tailor-made marketing would be a very good method for Tyrrells Chips to expand its customers and set up new market regions. And more and more young and middle-aged high class people will become eating Tyrrells Chips.